Tea Luxia is a from-scratch branding project developed in response to the client’s brief. The scope of work covers the complete brand creation process, from concept development to visual execution, including logo design and packaging design.

Starting from zero, the project focuses on building a cohesive brand identity that reflects the essence of tea culture while aligning with contemporary aesthetics. Through careful exploration of brand positioning, tone, and visual language, Tea Luxia was shaped to feel refined, modern, and approachable.